Access the biggest publishers and platforms
Scale with premium TV and streaming. Target with deterministic data. Measure what matters most. Comcast Advertising is redefining how brands drive growth on the biggest screen at home.
Outcomes+ is Comcast Advertising’s AI-powered audience targeting solution, delivering powerful full-funnel performance and transparent attribution—across TV and streaming.
Outcomes+ finds the right audience, activates your campaign with precision, and connects every impression to real business results—from brand lift to store visits, purchase intent to app downloads.
Outcomes+ has delivered, and proven, results for advertisers of all sizes, from local businesses to global brands.
When the MINI brand partnered with Comcast Advertising to test Outcomes+ for its Mini Cooper line of vehicles, the outcomes were clear:
brand favorability
brand recommendation intent
lift in new and used vehicle sales at participating dealers
Learn more about the success, brands like MINI, have seen with Outcomes+
Access
Reach 300M+ viewers across premium TV, streaming, and live sports from one entry point. 150B+ annual impressions.
Activation
Target with network sourced deterministic data. Up to 95% match rate vs. ~13% for IP-based approaches.
Attribution
Outcomes+ connects every impression to real results—purchases, store visits, brand lift—while campaigns run, not just once they’re done.
Our multiscreen TV advertising approach gets your message to audiences in your very own backyard as well as households and voter segments across the country, on a national level. We ensure your message cuts through the clutter and reaches voters in premium, trusted, brand-safe environments—driving widespread awareness and persuasion.
We help clients of all types and sizes reach their unique marketing goals. Whether you represent an auto dealer, a political campaign, or anything else, we can help you achieve success.
See how Theo Agency leveraged Mastercard‑powered attribution to prove that Papa Murphy’s multiscreen campaign with Comcast Advertising delivered a 4.8x iROAS.
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Discover how Comcast Advertising helped a local municipal authority engage its community.
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Learn how Comcast Advertising helped Mastercard reach 3x return on ad spend through traditional and streaming ads.
Read moreOutcomes+ connects every impression to real business results—on TV, streaming, and beyond. Let’s talk.
