Marketers have always struggled to understand the true ROI of their advertising campaigns. In fact, John Wanamaker’s poignant quote from the early 1900s, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is just as relevant today as it was then.
Read MoreNew offering enhances cross-platform signal validation to help solve for current industry needs surrounding inaccurate reach and frequency analysis.
New partnership allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape. Read on for the full press release.
Custom research reveals 3 in 5 FAST buyers use FAST’s niche programming to target specific audiences.. Read on for the full press release.
81% of those advertisers said addressable advertising was important to those negotiations. Read on for the full press release.