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May is Asian Pacific Heritage month -- a celebration of the Asian and Pacific Islander community in the United States. Now, it’s more critical than ever for us to stand up for and in solidarity with the AAPI community amid the rise of anti-Asian racism and attacks throughout the country.

Companies and brands have been quick to show solidarity with the AAPI community, announcing various initiatives during the month, however, it’s also important for them to consistently advocate for authentic media representation, fight biases and tell the unique stories that explore the diverse makeup of the AAPI community.